Things to Keep in Mind GOALS Determine your goals for social media advertising, then determine what platforms will help you best reach these goals and your target audience. Different networks will work differently for different brands.
VISUALS Studies show posts containing imagery receive more responses. Using the same imagery or visuals with a cohesive look and feel across all networks will help promote brand consistency.
HASHTAGS Hashtags are used to easily identify content relating to specific topics. Incorporating hashtags into your social media posts not only allows your posts to reach a larger audience but also encourages engagement. However, it is recommended to use only one or two hashtags per post.
MOBILE ADS Keep messaging short and simple, or limit any important information to the description of your ad. Mobile devices offer less real estate than desktop computers and laptops, so too much copy on a mobile ad can feel cluttered and become hard to read. For maximum legibility, mobile ads should use at least 16 pt type.
CALL TO ACTION Users are more likely to engage with a post if there is a button with a call to action.
COMPLIANCES When using social media accounts to promote your business, there are certain guidelines your account must comply with. In general, businesses should avoid using offensive language and displaying prohibited products. Additionally businesses should keep their username and bio relevant to their brand.
SAVING FILES Best practices for saving files for web and mobile devices include exporting files as JPEGS or PNGS at 72 DPI.
ADDITIONAL CONTENT Sponsored content is a great way to advertise your product or service, but the most successful companies also include posts on their culture and community to engage with their followers.
Sponsored Content For a fee, businesses can now post sponsored content on various social media platforms. Sponsored content differs from regular content because it reaches a larger audience than just the users that follow your company. Certain outlets will also allow businesses to create targeted ads that can be specified by location, interests, and demographics. It is important to note that each platform has specific policies for advertising on their site. Check with each site for a more detailed description of prices and guidelines.